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Richard Kühn; Urs Fuhrer Marketing – Analysis and strategy BERNHARD CONDRAU Mit dieser Neuausgabe wird nun Auch hundert Jahre nach Mit dieser Neuausgabe wird nun endlich eine alte Lücke in der Reihe der Bündner Führer geschlossen wi's sött The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic manual also in their English classes The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers
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