Measurement
The collection of information on the use of content by the user and their combination with previously collected information, used to measure, understand and draw up a report on the use of content by the user. This does not include Personalization, the collection of information on the use by the user of this service for the subsequent personalization of content and / or advertising for the same user in other contexts, for example on other websites or apps, time.
Content selection, distribution, reporting
The collection of information and the combination with previously collected information, to select and distribute content for the user and to measure the distribution and effectiveness of such content. This includes the use of previously collected information about users' interests to select content, the processing of data relating to the content that was viewed, how often and for how long they were viewed, when and where they were viewed and if any action related to the content has been taken, including for example by clicking on the content. This does not include Personalization, which is the collection and processing of information on the use by the user of this service for the subsequent personalization of the contents and / or advertising for the same user in other contexts, for example on other sites. web or app, over time.
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